Comp-U-Graphics
Computerise and Automate business
Altius Sports is a recognized name in sports infrastructure, delivering high-performance artificial turf solutions under the TigerTurf brand. As a rapidly growing company catering to schools, universities, and sports facilities across India, Altius needed a robust CRM platform that could streamline sales operations, enhance lead management, and reduce operational costs.
Challenges Faced
Manual Lead Gathering Process
Manual handling of Google Ads leads took significant time and often led to unwanted processing delays.
No Visibility in Deal Pipeline
A lack of structured pipeline made tracking and prioritizing opportunities quite difficult.
Product and Opportunity Gap
Without a structured pipeline, tracking and prioritizing each deal was a challenge.
Inefficient Activity Management
Tasks, calls, and meetings were not effectively managed in the calendar or with schedules.
Licensing Fees Are Too Expensive
The existing solution was costly and not cost-effective for long-term use or future needs.
No Built-in Email Campaign Tools
Email campaigns needed external tools, disrupting a smooth and unified communication flow.
Our Solution: Implementing Vtiger CRM
We worked closely with the Altius Sports team to replace existing solution with a tailored solution using Vtiger CRM, that aligned with their business goals. The implementation was tailored to streamline lead management, marketing operations, improve visibility, and enhance overall productivity—while cutting costs significantly.
Key Features Implemented
Website & Google Ads Integration
Auto-capture leads from website forms and ad campaigns, instantly sending them into the CRM system.
Email Campaigns and Management
Import HTML templates, schedule campaigns, and track performance - all in Vtiger CRM
Deal Pipeline Management
A fully structured sales pipeline to manage every opportunity from first inquiry to deal closure.
Custom Reports & Dashboards
Reports & dashboard show insights into leads, opportunity pipeline, activities, & campaigns.
Product Link to Deals
Link and select products in opportunities to ensure accurate tracking and detailed reports.
Reducing Costs of License Fees
Replaced an expensive CRM with a more efficient, cost-effective solution for better results.
Calendar Management
Task scheduling, meeting tracking, and call logging integrated into CRM's built-in calendar.
Email System Integration
Integrate email with CRM for sending, tracking, and centralizing all communication history.
Complete Training and Support
Handled team onboarding, hands-on training, and offered ongoing support after deployment.
Results & Impact
​Since implementing Vtiger CRM, Altius Sports has seen significant improvements:
Reduced Overall CRM Expenses
Replaced the existing system with Vtiger CRM, reducing CRM licensing costs significantly.
Automation Trim Manual Effort
Lowered manual effort by automating processes and integrating key tools into the CRM
Auto Capture Lead from website
​Reduced manual data input and sped up customer response through streamlined processes.
Improved Visibility of Sales
Defined sales stages improved deal focus and helped prioritize the most important deals.
Enhanced Daily Work Productivity
Unified calendar view enabled easier tracking of tasks, events, and scheduled activities.
Streamlined Marketing
Email campaigns are easily handled and monitored directly within the CRM for efficient tracking.
I am Baibhav Das, Sr. Manager - Marketing & Sales at Altius Sports & Leisure Pvt Ltd. and a proud member of BNI Allianz. I’ve had the distinct pleasure of working with Comp-U-Graphics. Their ability to grasp our unique needs and seamlessly implement the perfect CRM solution was nothing short of remarkable. Their expertise transformed our operations, and their unwavering support made the entire process a breeze. I wholeheartedly endorse Comp-U-Graphics for any CRM consultancy projects—you won’t find such a knowledgeable or dedicated partner.
Baibhav Das
Sr. Manager - Marketing & Sales
Altius Sports & Leisure Pvt Ltd.
Conclusion
Conclusion: Altius Sports’ transition to Vtiger CRM highlights how the right technology, paired with strategic customization and hands-on support, can drive operational efficiency and business growth. The project stands as a testament to how CRM implementation can go beyond software—delivering real value through insight-driven execution.
The implementation of Vtiger CRM helped Altius Sports eliminate inefficiencies, reduce costs, and gain better control over their sales and marketing operations. This transformation demonstrates how a strategic CRM migration can empower business growth while enhancing team productivity.
Ready to transform your sales process like Altius Sports did?