Comp-U-Graphics
Computerise and Automate business
Smartpower Automation is a leading manufacturer and solution provider in the field of automated gates, doors, and security systems. With a strong presence in both residential and commercial sectors, the company offers end-to-end installation and support services for its products.
Challenges Faced
Before implementing Enjay CRM, Smartpower Automation faced several operational and communication hurdles:
Manual Lead Collection
Website, IndiaMart, and TradeIndia leads were manually handled, leading to lost business.
​Field Engineer Review Missing
No system was in place to assign points based on ticket closure, sign-off, or call reports.
No Tracking of Field Personnel
No system was available to track visits by sales or service staff to customer locations.
Field Visit Costs Not Tracked
Expenses incurred by service engineers during customer visits were not tracked or recorded.
Scattered Follow-Up Mechanism
No proper tracking of follow-ups led to missed steps and low customer engagement levels.
Mass Outreach Missing
Lacked a unified system to run bulk Email and WhatsApp campaigns to customer
Grievance System Unavailable
No defined framework existed for registering, tracking, or resolving complaints
Delayed Client Interaction
Missed follow-ups occurred due to poor tracking, affecting overall customer engagement.
No OTP-Based Ticket Closure
Calls closed without confirmation risk causing customer unhappiness or trust issues
No Track of Service Charges
There was no way to log service charges for complaints made after the warranty expired
Reports and Insights Missing
Management could not access insights or analytics, impacting decision-making.
Our Solution: Implementing Enjay CRM
Comp-U-Graphics implemented a comprehensive Enjay CRM solution tailored to Smartpower’s needs. The focus was on streamlining lead capture, field service tracking, customer communications, and complaint resolution.
Key Features Implemented
Integrate Third-Party Portals
Leads from Website, IndiaMart, Just Dial, and TradeIndia flow directly into the CRM system
OTP-Verified
Ticket Closure
Verifies completion of service requests via OTP, customer signoff, and detailed call report
Bulk Promotional Campaigns
Email, & WhatsApp campaigns executed using third-party gateways for broader reach.
Managing Sales Opportunities
A defined sales pipeline to track & managing qualified leads and prospects through stages
Performance Scoring
Points earned for ticket closure with OTP verification and proper call report provided
Customer Complaint Handling
Complaints logged centrally from multiple sources like calls, emails, and WhatsApp
Tracking of Visit Expenses
Field visit expenses are recorded and efficiently managed in the CRM for improved control
Tracking Charges After Warranty
Charges for each complaint are recorded after the product’s guarantee period has expire
Custom Reporting Dashboards
Role-based performance dashboards designed for sales and service teams'
Automated
Follow-ups
Tasks, calls, and meetings are managed efficiently to streamline operations
Source and
Product Analytics
Insights into enquiry and complaint trends, categorized by product or product category
Tagging with Geographic Info
Real-time tracking of field personnel, providing monthly reports with location insights
Communication Channels
Unified platform integrating email, WhatsApp, and SMS for seamless communication
Training and Support Services
Comprehensive post-implementation support and training for smooth transition and usage
Results & Impact
The implementation of Enjay CRM led to tangible improvements across operations:
Automated Collection of Leads
Integrated lead sources into CRM to avoid manual entry and boost conversion efficiency
Performance Tracking
Service engineers get rewarded with points for handling tickets well, driving performance
Visibility into
Sales Pipeline
Structured pipeline allowed sales team to prioritize & focus on strong potential prospects
Monitoring of
Visit Expenses
All field visit expenses are recorded, ensuring transparency in costs
Complete Complaint Management
Ticket management was streamlined, covering registration to OTP-verified final closure
Real-Time Info Access
Customized reports and dashboards display sales and complaint data for better decisions
Handling Post-Warranty Charges
After warranty expiry, CRM tracks service charges, ensuring accurate billing and revenue
Hassle-Free Communication
Email, WhatsApp, and SMS integration in CRM enabled quicker, easier communication
OTP-Confirmed Ticket Closure
Customers confirm service completion, ensuring accurate and reliable service documentation
Streamlined Daily Operations
Task scheduling with reminders boosted efficiency in daily sales and service operations
On-the-Go CRM Accessibility
The user-friendly mobile app allows users to access all CRM features anytime, anywhere
We have been associated with Comp-U-Graphics for the last 3 years. They helped us to implement CRM and recently Helpdesk. Comp-U-Graphics, understood our needs, identified the CRM and got it implemented. Their understanding of the subject and support is excellent. I would highly recommend them for CRM consultancy projects.”
Rajib Poddar
Director
Smartpower Automation Pvt Ltd
Conclusion
The implementation of Enjay CRM at Smartpower Automation Pvt. Ltd. brought structure, clarity, and efficiency to their sales and service processes. From automated lead capture across multiple platforms to GPS-based tracking of field visits and OTP-based ticket closures, every touchpoint in their workflow is now managed through a single, centralized platform.
With real-time analytics, seamless communication tools, and customized dashboards, the team now has complete visibility into operations—whether in the office or on the field. Most importantly, customer satisfaction has increased due to faster response times and a more reliable service process.
Smartpower Automation’s journey with Comp-U-Graphics demonstrates how the right CRM solution can transform day-to-day operations and empower growth with confidence.
Want to streamline your sales and service operations like Smartpower Automation?